BEHIND THE SCENES AW25.
For our AW25 campaign, we traveled to Hamburg: a city that perfectly balances raw industrial charm and modern elegance. A place that, like J.C. RAGS, is all about contrasts: rugged and refined, functional and stylish.
The city as a backdrop.
Hamburg is a metropolis that breathes through its architecture. From the imposing brick warehouses in the Speicherstadt to the clean lines of the modern Hafencity: every location exudes history and progress at the same time. This mix of old and new formed the perfect canvas for our collection, in which outdoor ruggedness and city sophistication come together.
For our AW25 campaign, we traveled to Hamburg: a city that perfectly balances raw industrial charm and modern elegance. A place that, like J.C. RAGS, is all about contrasts: rugged and refined, functional and stylish.
The city as a backdrop.
Hamburg is a metropolis that breathes through its architecture. From the imposing brick warehouses in the Speicherstadt to the clean lines of the modern Hafencity: every location exudes history and progress at the same time. This mix of old and new formed the perfect canvas for our collection, in which outdoor ruggedness and city sophistication come together.
The shoot.
During the shoot, we had both models move through the city, surrounded by rough walls, tall glass facades, and the reflection of water. The layers, silhouettes, and textures of the AW25 collection came to life against a backdrop that felt both raw and refined. The interplay of light and shadow, rain and sun, created a dynamic that perfectly captures the essence of the collection: functional elegance in every season.
Stay tuned.
These behind-the-scenes images are just a glimpse of what AW25 has to offer. Stay tuned for the campaign images and be inspired by the journey of J.C. RAGS. Always connected through attitude.
The shoot.
During the shoot, we had both models move through the city, surrounded by rough walls, tall glass facades, and the reflection of water. The layers, silhouettes, and textures of the AW25 collection came to life against a backdrop that felt both raw and refined. The interplay of light and shadow, rain and sun, created a dynamic that perfectly captures the essence of the collection: functional elegance in every season.
Stay tuned.
These behind-the-scenes images are just a glimpse of what AW25 has to offer. Stay tuned for the campaign images and be inspired by the journey of J.C. RAGS. Always connected through attitude.
