The City.

For our AW26 campaign, we travelled to London. A city where style, culture and everyday life are constantly evolving. The perfect setting for a collection made for the rhythm of the city.

We shot across different locations throughout the city, from Shoreditch and Hackney to Soho and Coal Drops Yard. Four different sides of London, each with its own character and energy.

The Collection.

AW26 is all about clean lines, relaxed silhouettes and a mix of different textures and layers. Easy to wear, comfortable and uncomplicated.

The collection moves with everyday life. Familiar essentials are combined with new fits, materials and details that give the collection its own character. Designed to be mixed and matched, layered and become part of your everyday wardrobe, time and time again.

J.C. RAGS AW26: Built for the rhythm of the city.